A reliable high gloss wood coating system is essential for luxury furniture manufacturers that serve premium residential and hospitality projects. In the UAE, a customer specializing in high-end whole-house wood customization and commercial luxury furniture needed a better solution for mirror-gloss finishing, faster delivery, and more stable performance under hot and dry conditions.
To solve these problems, the customer adopted DOIT’s PE modified low-odor high-gloss thick-coat system. As a result, the project achieved a deep mirror-like finish, shorter coating cycles, and faster final delivery.
Customer Background
The customer is based in the United Arab Emirates and focuses on:
- High-end custom wood interiors
- Luxury whole-house wooden furnishing
- Commercial luxury furniture manufacturing
This market demands a strong visual finish, stable film performance, and efficient project delivery.
Customer Challenges
Before changing the system, the customer faced three major issues.
First, the local luxury market required a piano-finish mirror gloss. However, traditional gloss coatings often needed repeated thin coats. This process increased labor and still caused defects such as orange peel, surface waviness, and film sinking.
Second, the Middle East climate created another challenge. During the hot and dry summer season, conventional coating films could become brittle and crack more easily.
Third, strong odor and long airing time made traditional paint systems difficult to use in luxury villas and star-rated hotel projects. These projects often require very fast installation and inspection schedules.
DOIT Solution
DOIT introduced its PE modified low-odor high-gloss thick-coat system for this application.
The customer adopted a dedicated two-coat wet-on-wet process, which allowed the coating system to reach a 1.5 mm dry film thickness in only two passes.
In addition, DOIT provided full technical guidance on application parameters and process optimization. Because the system offers excellent self-leveling and strong sealing performance, it helped the customer improve surface smoothness and reduce common appearance defects.
Final Results
The final project results showed clear advantages in both efficiency and finish quality.
1. Higher Efficiency and Lower Cost
The new coating system reduced coating procedures by 50%. At the same time, the total coating cycle became 40% shorter. As a result, the customer lowered overall labor and energy costs by about 30%.
2. Premium Mirror Finish and Strong Performance
The finished surface delivered a deep, transparent, luxury mirror effect with no visible waviness. In addition, the coating film showed excellent resistance to:
- Heat
- Scratching
- Hot and cold cycles
This made the system more suitable for demanding furniture and interior wood applications in challenging environments.
3. Low Odor and Fast Acceptance
The finished products reached an ultra-low odor standard, which helped the customer complete fast delivery and on-site acceptance. Therefore, the system was highly praised by overseas property owners and project contractors.
Why This Case Matters
This UAE project shows how a modern high gloss wood coating system can help premium furniture manufacturers solve practical production and delivery problems.
Compared with traditional gloss coating processes, DOIT’s system offers:
- Faster application
- Thicker film build in fewer coats
- Better self-leveling
- Lower odor
- Lower overall coating cost
- More stable performance in hot and dry climates
Therefore, it is a strong option for manufacturers serving luxury residential, hotel, and commercial wood furnishing projects.
Conclusion
For furniture makers that need mirror gloss, fast delivery, and dependable coating performance, DOIT’s high gloss wood coating system provides a practical and competitive solution.
This UAE case proves that the right thick-coat system can improve finish quality, shorten production time, and reduce total coating cost at the same time. If your business is looking for a better way to achieve luxury wood finishes, this solution is worth serious consideration.

